Architecture

DrawSitePlan

The client approached Rooster Studio to revamp their website after running into limitations with a simple order form for their site plans. They needed a better way for customers to select add-ons, add instructions, and see the total price at the end of the process, but their existing form made it difficult to set up the required conditions. To solve this, we recommended turning the website into an e-commerce site, giving the client a more flexible ordering experience and a stronger foundation for managing custom requests. 

Overview

DrawSitePlan is a US-based company that offers site plans for planning and feasibility studies.

They just need the project address, and they will deliver the site plan the next day.

Objectives

Elevating the User Experience

Restructured the entire site layout and navigation to remove friction from the customer journey. By simplifying how information is accessed and streamlining the path to purchase, we ensured clients can intuitively browse services, find details, and place orders in fewer steps.

Refining the Visual Identity

Upgraded the visual aesthetics to reflect a modern, premium brand tone. Leveraging high-contrast design—such as deep backgrounds paired with vibrant accent colors—we created a distinct, cohesive look that catches the eye while maintaining a high level of professionalism.

Optimizing for Seamless Mobile Responsiveness

Rebuilt the site with a mobile-first approach, ensuring that performance, imagery, and layout fluidly adapt across all devices. Whether clients are placing an order on a desktop or reviewing site plans on a phone in the field, the experience remains fast, clear, and easy to use.

Results

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Phase 1: Discovery & Prototyping

As demand for Draw Site Plan’s services grew, their original website reached its limits. To support this growth, we focused on redesigning the site around speed, simplicity, and user experience. 

 

We integrated a seamless e-commerce solution to handle incoming orders smoothly, making it effortless for clients to select their services and complete checkout in just a few clicks.

Phase 2: Style & UI Design

Working with a brand color palette similar to our own gave us a great head start on what works visually. To really elevate the design, we set the orange accent against a rich, dark background. This contrast not only makes the orange pop off the screen, but it also gives the overall site a refined, high-end feel.

Phase 3: Bringing It Together

The upgraded Draw Site Plan website offers a modern, user-centric platform equipped with full online ordering capabilities. By organizing product catalog structures and simplifying navigation, the platform allows clients to find essential information instantly. The overhauled transaction process—complemented by secure online payment integration—significantly reduces friction for purchasing clients.

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